A visually simple look at Advance Bidding

Here’s what the Advance Bidding timeline looks like:

Collect the Advance Bids before entering the real-time auction.Those bids enter the auction along with the impression.The bids complete against bidders inside the auction.The highest bid (from bidders both inside and outside the auction) wins the impression.

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John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.

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