Snapchat CEO Evan Spiegel made a big impression with the announcement of Snapchat’s latest advertising product at the Cannes Lions International Festival of Creativity last week. However, Snapchat wasn’t the only Cannes buzz on social media.
SocialBro analyzed more than 100,000 tweets from nearly 70,000 users during the week of the festival. Twitter chatter was overwhelmingly positive and peaked Tuesday, June 23, with more than 5,000 tweets sent at around 7 p.m. ET.
The top tweet was from Oglivy & Mather featuring a quote from Abraham Lincoln:
“The best way to predict your future is to create it.” Abraham Lincoln #OgilvyCannes #Inspire series for #CannesLions pic.twitter.com/mExIiD1GAp
— Ogilvy & Mather (@Ogilvy) June 21, 2015
To see demographic data and top hashtags, check out the infographic below, from SocialBro.
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